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      Christine Armstrong

      Christine Armstrong

      Marketing Director

       

      Christine Armstrong is a highly skilled marketing and development professional with a successful track record of delivering and executing branding strategies. Throughout her career, she has helped companies and professional service firms across the U.S. and Canada design and launch internal and external communications programs for acquisitions and leadership changes, organizational rebrands and website redesigns.

      A trained journalist, Christine synthesizes complex concepts to draft compelling content that heightens brand understanding and articulates value for targeted audiences. She creates and executes highly visible and lasting brand strategies that support strategic business development and cross-selling goals.

      Prior to Plexos, Christine was Senior Director of Marketing for GCG (now Epiq) where she led the legal settlement administration firm’s marketing and branding efforts, including a full-company rebrand. Earlier in her career, Christine held marketing leadership and writing roles at several of the largest law firms in North America.

       

      Education

      Northwestern University, Medill

      M.S. Journalism

      Boston College

      B.A. English and Economics

       

      Expertise

      Brand Management

      Content Development

      Corporate Communications

      Public Relations

      SEO

      Data & Analytics Marketing

      Thought Leadership

      Employee Relations

      Internal Communications